Handwoven on hand-operated looms
Natural, renewable and biodegradable raw material
Harmful sources of energy including electricity are not used in the production process
Hand dyed with natural dyes, using minimal water
Waste fabric from one product is used in other products
This initiative employs rural, traditional weavers. A Board directs initiatives and decision-making occurs within fair and democratic parameters. Fair wages are provided in keeping with government and market standards and in consultation with artisans. Artisans work from home, but do sampling at a common weaving sampling unit. They are not on bound contracts and can choose their own trajectory of growth, and they have the option to branch out to become self-employed entrepreneurs, if they so choose. Artisans receive aid in procuring credit, insurance and entitlements from government agencies. Collectives are in place to help artisans’ voices to be heard and social awareness programs and training are provided as well. Employees and their families also receive support for health-related matters.